Jeff Bezos, Amazon CEO has acquired The Washington Post and all the assets and subsidiaries for $250m. All of that happened in a surprise and the mysterious part is that he bought it as a person not by using Amazon's name.
Since many other CEOs of big companies are known to public as a figure, maybe Jeff Bezos tried to make a name for himself, maybe he wants to be known like Steve Jobs, Mark Zuckerberg and Bill Gates.
In my opinion this move is two birds with one stone. First: Make a name for yourself among other CEOs and Second: Have media under Amazon to use in emergency situations, something to always have your back up, promote your company and products and sometimes help you to promote your name. Maybe you find my opinion so tough and unethical but this kind of moves can be ethical because there is nothing wrong with it.
Meanwhile Bezos announced that he will not be running The WaPo by himself and the current team will keep working there. Values and culture will not be changed and the only change is in the ownership of legal papers. Do you think so?
Here is the Official Announcement of Jeff Bezos:
To the employees of The Washington Post:You’ll have heard the news, and many of you will greet it with a degree of apprehension. When a single family owns a company for many decades, and when that family acts for all those decades in good faith, in a principled manner, in good times and in rough times, as stewards of important values – when that family has done such a good job – it is only natural to worry about change.So, let me start with something critical. The values of The Post do not need changing. The paper’s duty will remain to its readers and not to the private interests of its owners. We will continue to follow the truth wherever it leads, and we’ll work hard not to make mistakes. When we do, we will own up to them quickly and completely.I won’t be leading The Washington Post day-to-day. I am happily living in “the other Washington” where I have a day job that I love. Besides that, The Post already has an excellent leadership team that knows much more about the news business than I do, and I’m extremely grateful to them for agreeing to stay on.There will of course be change at The Post over the coming years. That’s essential and would have happened with or without new ownership. The Internet is transforming almost every element of the news business: shortening news cycles, eroding long-reliable revenue sources, and enabling new kinds of competition, some of which bear little or no news-gathering costs. There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment. Our touchstone will be readers, understanding what they care about – government, local leaders, restaurant openings, scout troops, businesses, charities, governors, sports – and working backwards from there. I’m excited and optimistic about the opportunity for invention.Journalism plays a critical role in a free society, and The Washington Post — as the hometown paper of the capital city of the United States — is especially important. I would highlight two kinds of courage the Grahams have shown as owners that I hope to channel. The first is the courage to say wait, be sure, slow down, get another source. Real people and their reputations, livelihoods and families are at stake. The second is the courage to say follow the story, no matter the cost. While I hope no one ever threatens to put one of my body parts through a wringer, if they do, thanks to Mrs. Graham’s example, I’ll be ready.I want to say one last thing that’s really not about the paper or this change in ownership. I have had the great pleasure of getting to know Don very well over the last ten plus years. I do not know a finer man.Sincerely,Jeff Bezos
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